For Mother’s Day, Mazzucchelli's came to us to help them create a campaign celebrating all mothers - young mothers, celebrated mothers and mothers to be. The objective was to make Mazzucchelli's the destination for gifting for Mother’s Day and to make mums feel special in the lead up to the 12th May.
The concept revolves around the concept of Unconditional, celebrating the unique and generational bond between mother and child. We worked with mother and son duo Jana and Hugo Kruger paired with renowned Lou Kenny. Photographer Jo Duck perfectly captured the warmth and intimate connection between mother and child.
Your favourite beauty masterclass series returns for 2019 at Highpoint Shopping Centre. Join the biggest names in beauty including leading makeup artists, brands and beauty business pioneers from 9-12 May as they educate and inspire you to glow your own way. Don’t miss the masterclasses (and goodies) from your favourite Highpoint brands including Dior, innisfree, LUSH, Ottoman3 and more!
Hosted by the podcast pioneers behind Shameless, Zara McDonald and Michelle Andrews they will be bring their lens on life and culture throughout the event.
We are thrilled to announce that after 25 years in Melbourne and 10 in Shanghai we are expanding to Sydney! Dylan McDonough, who has been part of our Melbourne team for three years, will be on the ground in Chippendale to help bridge the gap between our Sydney based clients and the broader PSS team. We are also excited to grow our Sydney client base and continue to develop work that ensures our clients remain relevant in increasingly competitive environments.
Get in touch, we would love to hear from you.
Tel +61 425 724 291
20–40 Meagher Street,
Chippendale, NSW 2008, Australia
Chinese New Year is the most important holiday in the Chinese calendar. Retailers globally celebrate this holiday in meaningful ways that connect with the significance of this holiday. Our approach to the 2019 campaign for Pull&Bear was to celebrate the importance of relationships and family that plays a key role in Chinese New Year celebrations.
We created content using 4 sets of Key Opinion Leaders. A teenage girl and her grandmother, female twins a young couple and a group of male friends. These KOLs were selected based on their authentic relationships, which form their distinct point of view across Chinese social media channels.
A series of stills imagery, GIFs and videos were created under the Tag Lines 'We're Better Together' & 'The Year Of Us' that were used across Weibo, WeChat, Tmall, and the Pull&Bear website.
Melbourne to provide the ‘extraordinary’ this coming Melbourne Food and Wine Festival. From oceans and farms to back roads and city streets, Victoria has world-class experiences to inspire the food obsessed.
We’ve partnered with the Festival to produce work that celebrates the exceptional nature of the simplest ingredients.
Eat, drink and feed the mind from March 8 to 24. Tickets are on sale now.
We love seeing the talent on display at the AGDA awards each year, which is why we’re excited to share that we’ve been shortlisted as a finalist in four categories for this year’s Awards.
Our Peter Alexander campaign for Bath and Body Packaging was shortlisted for Cosmetics/Perfume, our Pull & Bear 11:11 Campaign China for Illustration for Design, and one of our big passion projects, Melbourne Food and& Wine Festival, fell into two categories: Brand Experience and Illustration for Design.
We’d like to extend a huge congratulations to everyone shortlisted and look forward to the eclectic mix of artists and creatives at the gala presentation dinner on Saturday, November 10.
We love to work with major players in the Australian retail scene and are very excited to announce our new partnership with leading fashion brand, Politix. We’re collaborating with the company for their next phase of branding, which includes large growth plans and shifts in brand direction.
Doug Inglish recently shot the Spring Summer Campaign in Miami, featuring top international models Francisco Henriques, Mariano Ontanon and Tommy Marr. Marketing Manager at Politix, Richard Dalke, expressed his excitement at ‘seeing the positive results of the Spring Summer Campaign in 2018 and beyond’, saying that ‘not only have Paper Stone Scissors demonstrated a great understanding of the Australian retail industry and consumer, but they have brought a fresh energy and dynamism to the brand’.
We look forward to ongoing collaboration with Politix and welcome them to the team at Paper Stone Scissors.
We have some very exciting Paper Stone Scissors news. After 10 years in our first Shanghai office, we’ve moved to Anyuan Road!
Our team has steadily grown since it was founded in 1995, with our international Shanghai office opening its doors in 2008. We’ve continued to maintain the growth of our company, working to create beautiful and successful communication for clients who entrust their brands with us.
We’ve moved to a bigger, better, brighter space. We love it and look forward to another amazing ten years in Shanghai.
Just Jeans launched the summer season with their latest Move Denim Collection. We have a long-standing partnership with Just Jeans and have focussed on increasing reach, brand awareness and recall for this campaign.
We love the collaborative spirit our client brings to every project and we’ve already seen strong results for the latest TVC. With 656,783 total impressions across YouTube pre-roll ads and 834,260 for Facebook, Just Jeans has seen a brand lift of 23.2% in ad recall and a total sales boost of 101% from last year.
With a projected View Through Rate of 27.7% prior to the campaign launch and a recorded VTR of 41.94% post-launch, we’re excited by the result and look forward to making more exceptional work with Just Jeans.
Celebrate Mother’s Day with Peter Alexander. Let’s face it, it’s tradition!
Knowing that every mum deserves an award, we developed the Peter Alexander Mother of the Year campaign. We aimed to recognise the hard-working mums and to celebrate all of their sacrifices—the meals they prepare, the washing they pick up, the embarrassing jokes they tell, the late night “taxi” run and, above all, the unconditional love they give.
With photography by Ben Sullivan and Adrian Price, we created campaign concepts, art direction, design, and content. Featuring eight mums, including the Bubba Muma, the Top Mum, the Holy Mother and—of course—the Yummy Mummy, the campaign was full of classic Peter Alexander energy and humour.
We love supporting the next generation of inspiring creatives. This year our Creative Director and Co-Founder Atia Cader and Creative Director Emily Woollett will be participating in Womentor 2018.
Womentor provides women in the graphic design industry support and guidance for business and career development by bringing together established designers with experienced, passionate, and dedicated creative directors. The program aims to help women pursue positions of leadership with courage.
We’re passionate about working with female creatives to forge their path to a successful career and are excited to be a part of Womentor. If you’re interested in applying for Womentor Program, check out their website or follow them on Instagram and Twitter for updates.
As a team of (mostly) dog-lovers and two resident PSS pups, we can’t wait to spend the year celebrating our furry friends. Come February 16th, the Chinese calendar rolls into a new year—the Year of the Dog.
This lovable Chinese zodiac has brought endless creative ideas to our team. This year we’ve illustrated some of the most popular (and our favourite) dog breeds. Can you tell which ones? Our Shanghai studio will be closed from February 15th-21st so that everyone can celebrate with their loved ones.
Wishing everyone a very happy and prosperous New Year!
Celebrate family, friendship, and happiness this Chinese New Year. We’re celebrating with fun, joy, a splash of red and Pull&Bear.
Robert Nilsson shot the campaign in the streets of the French Connection in Shanghai, with up-and-coming local models, to celebrate the Year of the Dog with fun, joy and a splash of red. The campaign will be used across all of their Chinese touchpoints, including the Pull&Bear website, WeChat, Weibo, Tmall and in store.
Follow the campaign across Pull&Bear’s social channels or take a peek at their website.
We work internationally, allowing us to foster a greater understanding of Chinese and Australian markets, and adapt brand strategy for a different consumer base. We’ve just partnered with Casella Family Brands to localise the [yellow tail] brand for Chinese consumers.
We’ll be working with the brand across strategic, digital and creative development and production for the 2018 campaign across China. We can’t wait to bring the iconic brand to life in China.
Libby Nutt—General Manager, Marketing & Export Sales, at Casella Family Brands—has said only good things about the partnership and we’re thrilled to welcome her, alongside the rest of the Casella team, to the PSS family.
‘We’re excited to work with Paper Stone Scissors to grow our brand in China, a unique and complex market,’ she said, ‘Paper Stone Scissors demonstrated a great understanding of the Chinese market and consumer… We look forward to seeing the positive results of the [yellow tail] campaign in 2018 and beyond’.
We put our heads together at the PSS office to create a unique experience for our friends in the West this Christmas and presented something slightly unexpected to Highpoint. Now you can experience our life-sized West Monopoly activation at Highpoint, bringing together activities, quizzes, and collaborations unique to Melbourne’s West.
With confirmed partnerships with three charities, Highpoint is bringing magic to the iconic West and giving to those in need this Christmas. Take a sneak peek on Highpoint’s website or head on over to the centre to experience a new type of Wonderland.
We’ve partnered with Cristal d’Arques Paris for their Australian launch, working to grow brand awareness and engagement, and reinvent outdated perceptions of crystal glassware.
Targeting Facebook and Instagram, we created a series of lifestyle images to demonstrate product features and to inspire a desire for a beautiful product. Partnering with on-brand influencers to generate relevant content, we were able to strengthen the brand’s aesthetic and essence, generating a reach of almost 700,000 people and 180,000 engagements.
We believed in the product and the campaign, and the results exceeded even those expectations with an estimated ad recall lift rate of 8.82 percent, an excess of 75,000 post engagements and a total reach of more than 1.3 million.
We’re excited to announce our partnership with The Melbourne Food & Wine Festival. This year’s campaign theme 'Community’ heroes the grassroots of the food and wine industry here in Victoria. Offering over 200 events over two weeks in March, Melbourne Food and Wine Festival continues to bring the very best of the Victorian food industry together in one huge city-wide celebration.
Don't miss out - tickets on sale now: http://www.melbournefoodandwine.com.au/
The SCCA Marketing Awards [hyperlink] recognizes shopping centres throughout in one of five main categories, and we’d love to share a huge congratulations to our long-term partner Highpoint for taking out the top award!
Highpoint holds a strong commitment to sharing experiences that reflect its role as a community hub in Melbourne’s West. Working in partnership with The School of Life, the centre developed Think West—a festival of philosophy and culture, showcasing over 40 events including workshops, walking tours, conversation evenings and marquee events. An inspiring collaboration that we’re excited to have been a part of.
You’ll see our content promoting the event throughout the community and can connect with the event on Facebook.
Interested in joining our team? Our YourTurn program is back and accepting applications until Friday, November 10.
Over three months you’ll be exposed to different aspects of agency life and learn across multiple departments. It’s the perfect learning experience if you’ve finished your degree and are looking to round off your course in a commercial studio.
We’re looking for applicants who think smart, work hard and love to create beautiful work. You’ll also need to have a working knowledge of Adobe Creative Suite and Microsoft Office, and confident written and verbal communication skills.
Successful applicants will receive a small retainer each month during the term of the program, but will otherwise need to support themselves.
We’ve been hard at work on on a few passion projects and are excited to have our work on Now&Them and Wine Republic recognised as finalists in the 2017 AGDA Awards.
We’ve always been interested in finding ways to connect creatives from different industries and all over the world. Now&Them allowed us to promote creative thinking in an exhibition curated by visual artists and writers. With 40 people, 15 different countries and 27 occupations, we were able to build an exhibition around storytelling and connection.
Our work with Wine Republic challenged us to explore the brand identity that captures the unique appeal of the company. With seasonal photography and illustration, we aligned the brand with social moments of bliss; with the pleasure of good food, great wine and the joy of sharing it with loved ones.
We love seeing the talent on the display and can hardly wait to celebrate all finalists at the gala presentation dinner. Stay up-to-date with events of the night though AGDA’s Twitter feed or head over to their Facebook page.
August 28th is Chinese Valentine’s Day, and we worked in collaboration with Pull&Bear to create content for their Tmall store and social channels to promote a limited edition line of Valentine’s Day product. Building the foundation of an e-commerce strategy for the Tmall channel, we then utilised our local production team and KOL (Key Opinion Leaders a.k.a. influencer) network to shoot couples on the streets of Shanghai.
The campaign has really helped the brand to localise its Tmall channel, as well as driving traffic to their Tmall store through both the KOL and the brand’s own social channels.
We’ve just released our own WeChat stickers to personalise user experience on the platform. Knowing that it’s an essential communication tool in China, for both professional and personal lives, our Shanghai studio joined in on the WeChat fun, developing stickers to elevate communication. PSS style.
For those not familiar with the platform, WeChat is an all-encompassing messenger, video-caller, Facebook-style news feed, with features to pay bills, share real-time locations and store files.
For those already on the app, you can download and share our new WeChat stickers from today.
We know that all mums have superpowers, be it a healing hug or lie detector, and wanted to celebrate the mums that deserve medals with our latest Peter Alexander Mother’s Day campaign.
Working with the most super of mums—TV’s original Wonder Woman, Lynda Carter—we brought the campaign together from concept development and celebrity negotiations through to full-service photographic production, art direction, and design. After a shoot in New York with an international team, including photographer Max Vadukul, we headed back to our Melbourne studio to bring the project to life.
We’ve just launched the campaign with Peter Alexander, bringing about an interview on Sunrise and our full case study.
We’re always up for a challenge, especially in the aid of a good case, and took up an enormous challenge this year. A few members of our team walked 100km as part of the Oxfam Trailwalker, raising money to combat poverty around the world.
After a few months of training, some exciting wildlife encounters and more than a few blisters, the 100km have been conquered.
We’ve raised a total of $5050 for Oxfam to support the good work they’re doing. We want to extend a huge thanks to each and every person who supported us or donated to the cause. Together, we can help strike a blow against poverty.
We love food and are inspired by the folks behind great food. Our latest publication RAW reveals the drive behind three knowledgeable foodies and how we worked to bring their brands to life.
Knowing that behind all great produce is a better story, we found the parts of each brand’s mission and background that people connect to, differentiating brand from brand to have them stand out in an abundant and—dare we say it—fruitful industry. The growing desire for quality produce and connection to the source means that new experiences need to delight every step of the way to keep that engagement strong.
Uncover great stories at RAW and get in touch if you’ve got a story to share. We’ll have a chat, grab a coffee and find the heart of your brand.
Established to set standards of creative excellence and connecting like-minded individuals within the design industry, The Australasian Writers and Art Directors Association (AWARD) has just released their lineup of jurors for their 38th Awards. We hold a strong focus on engaging with the design community and are delighted that one of our creative directors Emily Woollett has been chosen as one of the judges.
One of the most significant awards shows in Australasia, the AWARD Awards attract around 2,000 entries across categories including print, integrated campaign, PR, Direct Marketing, Design, Digital and Product Service/Development.
Emily will join another 109 creatives selecting the winners for the awards this year, which kicks off today. Good luck to everyone who has entered!
One of our favourite things about working in the design industry is connecting with the community. This year one of our founders and creative directors Atia Cader has been invited to be a part of the 2017 D&AD Graphic Design Jury.
The awards will showcase the best work of the past year, with entrants hoping to take home one of the coveted pencils. D&AD has put together a short film ahead of the awards, speaking to some of the design industry’s fiercest critics—our mothers!
Good luck to everyone entering. We’ll see you in Shoreditch, London for the awards from April 25-27.
What three words would you use to describe Paper Stone Scissors?
There to help.
People work like a family here, giving each other a hand and collaborating to get the best out of everyone. It’s given me lots of opportunities, but it also means the office is full of good vibes.
What have been three of the most valuable aspects of your time here?
Learning how a creative studio runs, and how designing fits into that puzzle! There’s a whole load of processes and different skills that contribute to getting projects underway.
Being mentored by amazing designers, who’ve taught me ways to present, be organised, and generally work smartly and effectively.
Also being part of photoshoots with PSS downstairs, and going out on set. Those are experiences I never thought I’d have.
What three bits of advice would you give to someone applying for YourTurn?
Know the industry you’re going into. Do your research about PSS and make sure you’re suitable and relevant.
Experience the lives of real people in the community—experience a life in colour.
Celebrating the unique flavour and energy of Melbourne’s West has been key to Highpoint’s success and we wanted to bring that love for community to their latest campaign. We worked with strong stories, characters, flavours and faces to bring Life in Colour to life.
You might see Toula and Orlando, owners of Spotswood favourite Candied Bakery, up on boards around the centre or across social as our most recently featured locals. An Aussie bakery with an American twist, Candied Bakery is an institution known for its inventiveness, its apple pies, its nacho-crusted hotdog, and its award-winning festive mince pies, and embodies the vibrancy of the area.
We loved meeting with and working alongside the couple. And we loved the food they brought to the table. Literally.
We’re always looking to share our passion for the design industry with others, especially if it helps to educate and inspire the next generation.
Alongside many of Australia’s top creative minds, one of our founders and creative directors Atia is a mentor at Tractor. Atia shares her knowledge, skills, and experience with students at Tractor, helping them to feel ready for the next chapter.
We regularly welcome students into the studio and love the energy they bring to the space.
If you’ve read a bit about us, you might know that our team is made from a big mixture of people from all around the world. In our midst, we have professional bakers, foodies and then a whole bunch of people who love the office snacks. Food brings us together, whether it’s in the kitchen, with a few biscuits over a meeting or outside the studio, so we decided to celebrate with bi-annual PSS feasts.
The idea is that we each bring a dish (made or bought) and celebrate around the table with truly delicious dishes. If you keep an eye on our Instagram, you might get to see some of the beautiful food we get to enjoy.
Storytelling is an instinctively human act. We understand our lives based on what stories we tell and what we listen. It is key to our work and we bring the practice of storytelling to every project.
We had a strong response to our work with non-profit Heart to Heart this year. Inspired by the idea of stories and education passed on through generations, we let our work on The Library Project influence a new project—Chinese Whispers.
We collaborated with 20 artists and 20 writers to create an exhibition and printed book around the theme of storytelling. We worked with all sorts from all over the world—a playwright, an architect, a rock musician, a children’s book author, an art collector… With the brief to continue writing from the chapter before them, writers expressed their own individual style but kept the overall plot in mind. By then passing the book on to visualisers who created their own interpretation of each chapter, we were able to produce a truly collaborative and inspiring work of art.
To support our always-on, always-ready strategy, we’ve opened an in-house photographic studio—PSS Downstairs. Located within our Melbourne studio, it gives art directors quick and direct access to the facility at all times.
The studio allows us to offer timely support for all of our brands and gives us the opportunity to offer more services to our clients: GIFs, stop-motion animations, still life and other video production for social, website and print.
It’s a model to suit ever-growing communication needs. It’s agile, reactive and cost-effective, and it still lets us produce exceptional content.