We are excited to announce our partnership with Casella Family Brands to localise the iconic [yellow tail] brand for Chinese consumers. We will be working with the brand across the strategic, digital and creative development and production for the 2018 campaign across China.
“We are excited to work with Paper Stone Scissors to grow our brand in China – a unique and complex market. Not only have Paper Stone Scissors demonstrated a great understanding of the Chinese market and consumer, but they have also demonstrated how to successfully bring the [yellow tail] brand to life in China. We look forward to seeing the positive results of the [yellow tail] campaign in 2018 and beyond” says Libby Nutt, General Manager, Marketing & Export Sales at Casella Family Brands.
We wanted to be part of something a little different this year for Christmas. So the team at PSS put their heads together to create a unique experience for our friends in the West and presented a slightly different proactive idea to Highpoint this year. A couple of months and a lot of hard work later, we are proud to announce that our life-sized West Monopoly activation is now live. Bringing together activities, quizzes and collaborations that are unique to Melbourne’s West, this life-size game not only celebrates the iconic West but partners with 3 charities to give back this Christmas to those in need.
Cristal d’Arques Paris relaunched in Australia in August 2017. With limited brand awareness and a generally negative perception of crystal being ‘dated/grandma-ish’ we needed to reinvent the category and create a desire for crystal glassware.
To solve this, PSS created a series of lifestyle images to create desire and demonstrate product features. We also partnered with on-brand influencers to generate relevant content and curated found assets that aligned to our content pillars and strengthened the brand’s aesthetic and essence. The objective of the campaign was to increase brand awareness and engagement rather than grow a following. Facebook and Instagram were used as targeted broadcast channels.
The campaign exceeded expectations with an estimated ad recall lift rate of 8.82%, over 75,000 post engagements and total reach in excess of 1.3 million. This was achieved through a combination of brand awareness, reach and engagement objectives through Facebook and Instagram.
Our influencer campaign not only produced beautiful imagery that was promoted on Facebook and Instagram, but it generated a reach of almost 700,000 people, achieved 18,000 engagements and resulted in an engagement rate of 3.4%.
We’re excited to announce our partnership with The Melbourne Food & Wine Festival. This year’s campaign theme 'Community’ heroes the grassroots of the food and wine industry here in Victoria. Offering over 200 events over two weeks in March, Melbourne Food and Wine Festival continues to bring the very best of the Victorian food industry together in one huge city-wide celebration.
Don't miss out - tickets on sale now: http://www.melbournefoodandwine.com.au/
We would like to congratulate our long-term partner Highpoint for taking out the top award at the Shopping Centre Council of Australia Marketing Awards for 2017.
Highpoint worked in partnership with The School of Life, to develop Think West, a festival of philosophy and culture, showcasing over 40 events including workshops, walking tours, conversation evenings and marquee events.
The collaboration helps to reinforce Highpoint’s commitment to sharing experiences with customers that reflects their role as a community hub within the West. It was an inspiring collaboration and we were excited to work with Highpoint and The School of Life to create content that helped promote the event throughout the community.
Paper Stone Scissors' ‘YourTurn’ Program is open and accepting applications until Friday 10th November. Interested in joining our team?
At PSS we’ve been busying ourselves creating the perfect learning experience and we’re now ready to share it with you. If you’ve finished your degree and are looking to round off your course in a commercial studio our ‘YourTurn’ Program is perfect for you.
Over three months you’ll be part of the PSS team. You’ll be exposed to different aspects of agency life and learn across multiple departments and if that isn’t enough there is potential opportunity to gain some work experience in our Shanghai office.
Applications are now open for proactive people who aren’t afraid of a challenge! Our YourTurn Program is a two-way street: you end up with a structured outcome that you can wave around as real-time experience and we get some cutting-edge thinking from your creative young minds.
You will work with the team across multiple departments so being comfortable working in a collaborative environment is a must. You have to think smart, work hard and love to create beautiful work.
We need you to have knowledge of Adobe Creative Suite and Microsoft Office. Applicants must also display confident written and verbal communication skills and let us know where you got to with your education.
That’s it, thanks for your time and we’ll be in touch soon.
The Team, Paper Stone Scissors.
Successful applicants will receive a small retainer each month during the term of the Program but will otherwise need to support themselves.
Click here to download the application form.
We are thrilled to have two projects, Now&Them Chinese Whispers and Wine Republic, shortlisted as finalists in the 2017 AGDA Awards.
Now&Them was a unique exhibition between visual artists and writers, revolving around the theme of storytelling underpinned by promoting creative thinking. With a curated mix of people across multiple industries including a playwright, architect, musician, children’s book author, art collector, barista… and even a comic book superhero! 40 people, 15 different countries, 27 professional occupations.
All typography throughout the book was directly influenced by the supporting artwork to form a connection.
Wine Republic challenged us to further explore the brand identity that captured the unique appeal of Wine Republic’s boutique offer and firmly differentiated it from its big-box competitors.
Our solution was to align the brand with social moments of bliss, where life’s great pleasures begin with good food, great wines and the joy of sharing it with others. Seasonal photography and illustration supported the whimsical, intelligent and down to earth attitude of the brand.
August 28th is Chinese Valentine’s Day, and we worked in collaboration with Pull&Bear to create content for their Tmall store and social channels to promote a limited edition line of Valentine’s Day product. Building the foundation of an e-commerce strategy for the Tmall channel, we then utilised our local production team and KOL (Key Opinion Leaders a.k.a. influencer) network to shoot couples on the streets of Shanghai.
The final imagery has really helped the brand to localise their Tmall channel, as well as driving traffic to their Tmall store through both the KOL and the brand’s own social channels.
How do we communicate with our clients in China? With WeChat of course. Unlike social media platforms in Australia, WeChat is part of everyday working life. Gone are the days of emails or Skype calls, WeChat does it all and more. For those that have yet to be introduced to WeChat, it is is an all encompassing Messenger, video-caller, Facebook-style news feed, bill pay, real-time location share-er, file storage app rolled into one.
You might think that WeChat depersonalises communication, but WeChat Stickers (bespoke emojis) take every conversation to a new level, in-fact entire conversations can be through stickers alone!
Our Shanghai studio decided to join the fun and design the first ever PSS WeChat stickers. If you are on WeChat make sure you download and share today.
All mums have a superpower – be it a Healing Hug, or a Lie Detector! So this year we collaborated with the most super of mums for Peter Alexander’s Mothers Day campaign – TV’s original Wonder Woman Lynda Carter!
From concept development and celebrity negotiations to full-service photographic production, art direction and design, we brought this incredible project together to shoot in New York with an international team, including fabulous photographer Max Vadukul.
The campaign has just launched and has already garnered some great media attention including a super fun interview on Sunrise.
Check out our full case study here!
At PSS, we’re always up for a challenge, especially in aid of a good cause. So earlier this month, a few members of the PSS team took on the enormous challenge of walking 100km as part of the Oxfam Trailwalker – raising money to combat poverty around the world.
Now, after a few months of training, some exciting wildlife encounters and more than a few blisters, those 100kms have been conquered!
A massive thank you to every single person who supported us and donated – we’re proud as punch to tell you that together we raised a grand total of $5050 for Oxfam to help strike a blow against poverty!
It’s no secret the team at PSS are into great food and promoting the efforts of those behind it. Our latest publication RAW reveals the ‘drive’ behind 3 great food and drinks related friends of ours and how we got to the heart of their brand to bring it to life. Consider these key points or ask us how we can help:
Find your story — Behind all great produce is a better story. This is what people connect to and a fast way to find your place in the hearts of a food-obsessed nation.
Differentiate – Consumers are dining out at restaurants and cafes more often. With an abundance of choice, it’s more important than ever to stand out.
Delight. Always – Our growing desire for quality produce and a connection to the source means you need to create experiences that excite and delight at every opportunity.
The full line-up of jurors have been selected for the 38th Australian Writers and Art Directors Association (AWARD) Awards and we are delighted to announce that one of our Creative Directors, Emily Woollett, has been chosen as one of the judges. Emily is one of a total of 110 creatives selecting the winners of this year’s awards, which kicks off today. Good luck to everyone who has entered!
We’re very excited to announce that our Creative Director, Atia has been invited to be part of this year’s D&AD Graphic Design Jury.
D&AD is an amazing organisation, celebrating the finest work in the creative industry. The awards are taking place the 25th - 27th April in Shoreditch, London and will showcase the best work of the past year, with entrants hoping to take home one of the coveted pencils. D&AD put together this short film ahead of the awards, speaking to some of the design industry's fiercest critics - our mothers!
Good luck to everyone entering - we’ll see you there!
What three words would you use to describe Paper Stone Scissors?
There to help.
People work like a family here, giving each other a hand and collaborating to get the best out of everyone. It’s given me lots of opportunities, but it also means the office is full of good vibes.
What have been three of the most valuable aspects of your time here?
Learning how a creative studio runs, and how designing fits into that puzzle! There’s a whole load of processes and different skills that contribute to getting projects underway.
Being mentored by amazing designers, who’ve taught me ways to present, be organised, and generally work smartly and effectively.
Also being part of photoshoots with PSS downstairs, and going out on set. Those are experiences I never thought I’d have.
What three bits of advice would you give to someone applying for YourTurn?
Know the industry you’re going into. Do your research about PSS and make sure you’re suitable and relevant.
What happens when award-winning bakery owners invite their Italian and Greek family over for a Christmas feast? Something ridiculously delicious, that’s what.
The latest couple to be profiled for our Highpoint campaign, Life in Colour are Toula and Orlando. These two own and run Spotswood favourite, Candied Bakery - an Aussie bakery with a twist. It’s an institution, renowned for creations like the nacho crusted hot dog, apple pie shake or prize winning festive mince pies. This kind of inventiveness means Toula and Orlando really embody the inventive vibrancy of the West.
Unsurprisingly the PSS team jumped at the chance to meet them - and, yes, enjoy the leftovers from their Christmas spread too. The profile is a must see, but not on an empty stomach!
At PSS, we are always looking to share our enthusiasm about the design industry with others - especially if it helps to educate and inspire the next generation.
Our founder and Creative Director, Atia is a mentor at Tractor alongside many of Australia’s top creative minds. Atia shares her knowledge, skills and experience with Tractor’s students to help them feel ready and relevant for their next chapter. We regularly welcome them into the studio and love the energy they bring.
We’re over the moon to have won the prestigious Judge’s Choice award at the Catalogies (or Australian Catalogue Association Awards for the uninitiated!).
Our catalogue for the Peter Alexander Mother’s Day campaign with Dame Edna stole the show. This particular award is a special honour as it can’t be entered for specifically. Instead, the judges pick their favourites across all the categories to finally select the winner.
“We are honoured to be recognised for our work with Peter Alexander! This catalogue was all about communicating the style and personality of the brand and I’m so glad that our team’s dedication and efforts were highlighted this year for doing just that” said our Creative Director, Em.
At PSS we’re a bunch of thinkers - but we often also think with our stomachs. Amongst us we’ve got near professional bakers, fervent foodies… and then a lot of greedy so-and-sos. Food brings us all together, so we thought we’d celebrate that with our bi-annual Feasts. We each come bearing something edible, and sit around the table to devour some truly delicious dishes.
Storytelling is an instinctively human thing to do. We live our lives based on the stories we tell and the stories we listen to. Storytelling is at the core of what we do here at Paper Stone Scissors and the foundation for the theme of this project.
This year, we worked with non-profit Heart to Heart on ‘The Library Project’, creating libraries in rural regions of China. We felt the idea of stories and education being passed on through generations, aligned with the ethos of our creative endeavour, Now&Them.
This was where Chinese Whispers was born.
We collaborated with 20 artists and 20 writers to create an exhibition and printed book around the theme of ‘storytelling’. We managed to find a wonderfully eclectic mix - a playwright, architect, rock musician, children’s book author, art collector, barista…and even a comic book superhero.
Our brief for the writers was to continue on from the chapter before them and write the next part of the story, expressing their own individual style, while keeping the overall plot in mind. Each one was then passed onto hand-picked visualisers who created their own interpretation of each chapter.
40 participants, 15 countries, 1 story.
Consistent communications are key for our clients, so we’ve made creating visual content a core component of our offering. To support always-on strategies, we opened our in-house photographic studio - PSS Downstairs. Located within our Melbourne studio, it enables art directors quick and direct access to the facility at all times.
This studio gives us the opportunity to offer timely support for our brands, distinct from other more major campaign work we do. GIFs, stop-motion animation, still life and other video production can be used across social channels, websites and print.
We are thrilled to be able to create content that is top quality - yet also agile, reactive and cost-effective. It’s a model to suit ever-growing communications needs.