As China gets back to post COVID normality while the rest of the world are at home weathering the storm, we are thrilled to announce our new partnership with FILA China.
In the relatively short time working together, we were able to shoot in Sydney just before Lockdown, then via remote art direction between Australia and Shanghai to create a range of motion content for their many channels. With brands required to be more present than ever during these times, we are working tirelessly to help create the most relevant and appropriate campaigns and content for FILA to help them grow and remain front of mind for their customers.
Our first project for a collection titled Solar Pack that launched Monday 13thApril, is one of the most successful campaigns ever run by FILA China, selling out of the full range within the first 24 hours of its launch.
Andrew Majzner, Creative Director and Co-Founder at Paper Stone Scissors, says, “We are thrilled to be appointed to work with such a globally iconic brand. Throughout China, FILA’s plan for the future is to grow through product innovation, exciting collaborations, expansion of physical stores and to up the anti across their digital channels. We are very excited to be partnering with them on this journey.”
It’s an interesting time for apparel brands globally and Paper Stone Scissors have been working with all of our clients to ensure they stay connected with their customers throughout this time. FILA China saw the need to connect in new ways during their lockdown and came out firing, ready to make their mark as a leading, global, premium sports brand.
Creative Agency – PAPER STONE SCISSORS
Photographer – Georges Antoni @ The Artist Group
Film – Ribal Hosn @ The Artist Group
Film 1st AD – Ramsay Hosn
Music – Adam Rajab
Stylist – Kirsty Barros
Hair Stylist – Daren Borthwick @ The Artist Group
Makeup Artist – Victoria Baron @ MAP
Rossana @ KULT
Jelle @ KULT
Thomas @ IMG
Jessica @ Priscillas
Paper Stone Scissors is on the hunt for a Senior Digital Designer to join our Melbourne studio.
We are looking for a conceptual thinker specialising in UI design, Branding and Art-Direction. You must have 6+ years experience in a similar role and have strong typography and craft.
Interested? Contact Anna with your folio and CV at: [email protected]
A new underwear brand that is reshaping the conversation by taking the lead in underwear for real women. Paper Stone Scissors were selected to help build the UNDERLINE brand. We worked through every aspect of this brand from - The Name, Brand Narrative, Brand Identity and all visual assets. The UNDERLINE by Fine Lines brand premise marries together Fashion and Function and this needed to be evident in the creative expression of the brand.
Lingerie is an ‘essential’ part of every woman’s wardrobe, so Paper Stone Scissors created a series of stills that captured the essence of getting dressed while heroing the UNDERLINE product with it’s fine detail, fit and finish accentuated in every image. The collection and campaign celebrate self-expression in every form. We look forward to watching how UNDERLINE will help redefine intimates.
“We were so impressed with the work Paper Stone Scissors did on the brand. It looks fantastic and we are excited with the launch of www.underlinebras.com “ – Bridget de Lacey, General Manager Fine Lines Australia.
Photographer, Pierre Toussaint / Hair & Make-Up, Linda Jefferyes / Stylist, Cheryl Tan / Talent, Helena Vestergaard @Chic. All brand & creation direction by PSS.
... Still thinking about whether it's for you?
Quote from Hamish Jenkins, @hamish_jenkins, our September to December, 2019 YourTurn-er:
"The YourTurn program was a great transition between University and the studio environment, giving me the opportunity and the guidance to develop my skills and learn from the Paper Stone Scissors team. The combination of studio briefs and a personal project gave me a chance to experience a wide range of work, meet many great people and have more of an insight into how the industry operates."
Paper Stone Scissors ‘YourTurn’ Program is NOW OPEN and will be accepting applications until 5pm Friday February 28, 2020
Interested in joining our team?
At PSS we’ve been busying ourselves creating the perfect learning experience and we’re now ready to share it with you. If you’ve finished your degree and are looking to round off your course in a commercial studio our ‘YourTurn’ Program is perfect for you.
Over three months you’ll be part of the PSS team. You’ll be exposed to different aspects of agency life and learn across multiple departments.
Applications are now open for proactive people who aren’t afraid of a challenge! Our YourTurn Program is a two way street: you end up with a structured outcome that you can wave around as real time experience and we get some cutting edge thinking from your creative young minds.
You will work with the team across multiple departments so being comfortable working in a collaborative environment is a must. You have to think smart, work hard and love to create beautiful work.
We need you to have knowledge of Adobe Creative Suite and Microsoft Office. Applicants must also display confident written and verbal communication skills and let us know where you got to with your education.
That’s it, thanks for your time and we’ll be in touch soon.
The Team, Paper Stone Scissors.
Successful applicants will receive a small retainer each month during the term of the Program but will otherwise need to support themselves.
Highpoint’s latest SS19 Campaign, ‘Yours to Tell’, celebrates the individual style of Highpoint’s vibrant community and the unique stories that we express through fashion. With personality at the heart of it all, the campaign focuses on self-expression and individual stories, with eye-catching visuals that cut through the noise. The campaign embraces a wide range of identities and celebrates fearless individuality, playfulness and colour.
Creative Direction, Design, Production & Casting by Paper Stone Scissors
Photography by Jo Duck
Hair by Wayne Chick
MU by Claire Thomson
Styling by Monique Moynihan
With a long history of working with both Australian and International retail and lifestyle brands, we’re thrilled to announce our latest creative partnership with the team at Workwear Group.
With the category set to explode over the next couple of years, we’re excited to be working on the strategic, creative development and production of all brand communications for Hard Yakka and KingGee brands, two brands who have garnered legendary status here in Australia.
Your favourite beauty masterclass series returns for 2019 at Highpoint Shopping Centre. Join the biggest names in beauty including leading makeup artists, brands and beauty business pioneers from 9-12 May as they educate and inspire you to glow your own way. Don’t miss the masterclasses (and goodies) from your favourite Highpoint brands including Dior, innisfree, LUSH, Ottoman3 and more!
Hosted by the podcast pioneers behind Shameless, Zara McDonald and Michelle Andrews they will be bring their lens on life and culture throughout the event.
We are thrilled to announce that after 25 years in Melbourne and 10 in Shanghai we are expanding to Sydney! Dylan McDonough, who has been part of our Melbourne team for three years, will be on the ground in Chippendale to help bridge the gap between our Sydney based clients and the broader PSS team. We are also excited to grow our Sydney client base and continue to develop work that ensures our clients remain relevant in increasingly competitive environments.
Get in touch, we would love to hear from you.
Tel +61 425 724 291
20–40 Meagher Street,
Chippendale, NSW 2008, Australia
Chinese New Year is the most important holiday in the Chinese calendar. Retailers globally celebrate this holiday in meaningful ways that connect with the significance of this holiday. Our approach to the 2019 campaign for Pull&Bear was to celebrate the importance of relationships and family that plays a key role in Chinese New Year celebrations.
We created content using 4 sets of Key Opinion Leaders. A teenage girl and her grandmother, female twins a young couple and a group of male friends. These KOLs were selected based on their authentic relationships, which form their distinct point of view across Chinese social media channels.
A series of stills imagery, GIFs and videos were created under the Tag Lines 'We're Better Together' & 'The Year Of Us' that were used across Weibo, WeChat, Tmall, and the Pull&Bear website.
Melbourne to provide the ‘extraordinary’ this coming Melbourne Food and Wine Festival. From oceans and farms to back roads and city streets, Victoria has world-class experiences to inspire the food obsessed.
We’ve partnered with the Festival to produce work that celebrates the exceptional nature of the simplest ingredients.
Eat, drink and feed the mind from March 8 to 24. Tickets are on sale now.
We love seeing the talent on display at the AGDA awards each year, which is why we’re excited to share that we’ve been shortlisted as a finalist in four categories for this year’s Awards.
Our Peter Alexander campaign for Bath and Body Packaging was shortlisted for Cosmetics/Perfume, our Pull & Bear 11:11 Campaign China for Illustration for Design, and one of our big passion projects, Melbourne Food and& Wine Festival, fell into two categories: Brand Experience and Illustration for Design.
We’d like to extend a huge congratulations to everyone shortlisted and look forward to the eclectic mix of artists and creatives at the gala presentation dinner on Saturday, November 10.
We love to work with major players in the Australian retail scene and are very excited to announce our new partnership with leading fashion brand, Politix. We’re collaborating with the company for their next phase of branding, which includes large growth plans and shifts in brand direction.
Doug Inglish recently shot the Spring Summer Campaign in Miami, featuring top international models Francisco Henriques, Mariano Ontanon and Tommy Marr. Marketing Manager at Politix, Richard Dalke, expressed his excitement at ‘seeing the positive results of the Spring Summer Campaign in 2018 and beyond’, saying that ‘not only have Paper Stone Scissors demonstrated a great understanding of the Australian retail industry and consumer, but they have brought a fresh energy and dynamism to the brand’.
We look forward to ongoing collaboration with Politix and welcome them to the team at Paper Stone Scissors.
Just Jeans launched the summer season with their latest Move Denim Collection. We have a long-standing partnership with Just Jeans and have focussed on increasing reach, brand awareness and recall for this campaign.
We love the collaborative spirit our client brings to every project and we’ve already seen strong results for the latest TVC. With 656,783 total impressions across YouTube pre-roll ads and 834,260 for Facebook, Just Jeans has seen a brand lift of 23.2% in ad recall and a total sales boost of 101% from last year.
With a projected View Through Rate of 27.7% prior to the campaign launch and a recorded VTR of 41.94% post-launch, we’re excited by the result and look forward to making more exceptional work with Just Jeans.
We love supporting the next generation of inspiring creatives. This year our Creative Director and Co-Founder Atia Cader and Creative Director Emily Woollett will be participating in Womentor 2018.
Womentor provides women in the graphic design industry support and guidance for business and career development by bringing together established designers with experienced, passionate, and dedicated creative directors. The program aims to help women pursue positions of leadership with courage.
We’re passionate about working with female creatives to forge their path to a successful career and are excited to be a part of Womentor. If you’re interested in applying for Womentor Program, check out their website or follow them on Instagram and Twitter for updates.
We work internationally, allowing us to foster a greater understanding of Chinese and Australian markets, and adapt brand strategy for a different consumer base. We’ve just partnered with Casella Family Brands to localise the [yellow tail] brand for Chinese consumers.
We’ll be working with the brand across strategic, digital and creative development and production for the 2018 campaign across China. We can’t wait to bring the iconic brand to life in China.
Libby Nutt—General Manager, Marketing & Export Sales, at Casella Family Brands—has said only good things about the partnership and we’re thrilled to welcome her, alongside the rest of the Casella team, to the PSS family.
‘We’re excited to work with Paper Stone Scissors to grow our brand in China, a unique and complex market,’ she said, ‘Paper Stone Scissors demonstrated a great understanding of the Chinese market and consumer… We look forward to seeing the positive results of the [yellow tail] campaign in 2018 and beyond’.
Established to set standards of creative excellence and connecting like-minded individuals within the design industry, The Australasian Writers and Art Directors Association (AWARD) has just released their lineup of jurors for their 38th Awards. We hold a strong focus on engaging with the design community and are delighted that one of our creative directors Emily Woollett has been chosen as one of the judges.
One of the most significant awards shows in Australasia, the AWARD Awards attract around 2,000 entries across categories including print, integrated campaign, PR, Direct Marketing, Design, Digital and Product Service/Development.
Emily will join another 109 creatives selecting the winners for the awards this year, which kicks off today. Good luck to everyone who has entered!
One of our favourite things about working in the design industry is connecting with the community. This year one of our founders and creative directors Atia Cader has been invited to be a part of the 2017 D&AD Graphic Design Jury.
The awards will showcase the best work of the past year, with entrants hoping to take home one of the coveted pencils. D&AD has put together a short film ahead of the awards, speaking to some of the design industry’s fiercest critics—our mothers!
Good luck to everyone entering. We’ll see you in Shoreditch, London for the awards from April 25-27.
Storytelling is an instinctively human act. We understand our lives based on what stories we tell and what we listen. It is key to our work and we bring the practice of storytelling to every project.
We had a strong response to our work with non-profit Heart to Heart this year. Inspired by the idea of stories and education passed on through generations, we let our work on The Library Project influence a new project—Chinese Whispers.
We collaborated with 20 artists and 20 writers to create an exhibition and printed book around the theme of storytelling. We worked with all sorts from all over the world—a playwright, an architect, a rock musician, a children’s book author, an art collector… With the brief to continue writing from the chapter before them, writers expressed their own individual style but kept the overall plot in mind. By then passing the book on to visualisers who created their own interpretation of each chapter, we were able to produce a truly collaborative and inspiring work of art.
To support our always-on, always-ready strategy, we’ve opened an in-house photographic studio—PSS Downstairs. Located within our Melbourne studio, it gives art directors quick and direct access to the facility at all times.
The studio allows us to offer timely support for all of our brands and gives us the opportunity to offer more services to our clients: GIFs, stop-motion animations, still life and other video production for social, website and print.
It’s a model to suit ever-growing communication needs. It’s agile, reactive and cost-effective, and it still lets us produce exceptional content.