— Solar Pack by FILA

Our first collaboration from our FILA China partnership early 2020 saw a refreshed brand positioning come to life to re-establish the FILA Italian heritage and new premium product offering. The new product category ‘Solarpack’ allowed us to concept content direction around a European city with sharper styled looks to leap out of sport inspired streetwear and embrace premium leisurewear.

Through engaging stills and motion content across multiple digital channels, FILA China entirely sold out of the Solarpack collection within the first day of the launch, during a pandemic.

Going above and beyond with breaking brand targets and smashing records, FILA China continued our partnership across future new category launches and brand positioning projects.