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— GRACE
Breathing new life into a much loved fashion destination
After 14 years, GRACE Melbourne's expansion into 2 new stores and an overhaul of their website, was the perfect timing for a brand evolution.
Paper Stone Scissors won numerous typography and identity awards with the original design but the time had come to create a new and more relevant brand.
The brief clearly stated to evolve the brand rather than create a re-brand.
Given the numerous channels required, a palette of type, colours, illustrations and graphics inspired by the world of GRACE and its founder Ilana Moses was created.
A true creative collaboration.
A new brand articulation enabled us to create an engaging brand story with numerous chapters that fell across the complete identity package.
This project included new collateral from store bags, tissue paper, VIP cards, consultation on the new Ecommerce website, EDM templates, shipping tape, signage and a detailed brand book that was designed to engage prospective brands.
The project was 12 months in the making and an outcome that we are extremely proud of.
— GRACE
Evolving the brand identity for a long standing friend of Paper Stone Scissors.
— GRACE
It was time for GRACE to leap into its new phase as a leading fashion powerhouse.
WE’RE HERE FOR
THE TRAVELLERS
THE FREE SPIRITED
THE EXPERIMENTERS
THE JOY RIDERS
THE PASSIONATE THINKERS
THE FASHION LOVERS
