— Mother's Day '21 by Peter Alexander

Mothers Day is one of the most significant periods in the Peter Alexander Sleepwear calendar and the campaign and content required is equal to Christmas in its scale and expectations.

In 2021 Mothers Day saw 5 catalogues, 4 set builds, 12 models, 4 dogs, 20 films, 250 images and one very happy Peter!

As the brand grows from strength to strength, so do the consumer expectations needing more content, more stories and more of that joy this brand brings.